Overview
Digiday Agency | December 13, 2012 | New York
Digiday Agency: Retooling for the Future. Traditional media has been disrupted. Advertisers are faced with more options than ever to reach consumers. At the same time, the agency model has been turned on its head. Tried-and-true practices and business models are under fire. Agencies must help their clients rethink how they reach consumers while at the same time rethinking how they make money. In a world of pressure to deliver ROI under the spotlight, agencies are moving to evolve. How do agencies drive their own innovation to ensure success for themselves and their clients in today's data-driven digital media landscape? At Digiday Agency, we focus on the challenges and the opportunities in building great modern agencies.
Featured Speakers Include:
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(left to right)
Ben Fox, EVP, Adconion Media Group
Tom Bedecarré, CEO, AKQA
Mike Sheldon, CEO, Deutsch LA
Peter Horan, Executive Chairman, Halogen Media Group
Anthony Batt, President, Katalyst
Digiday Agency will address the biggest issues and challenges digital agencies and marketers face today across the buying spectrum, as well as where they are making their bets for 2012. The leading media executives, buyers and planners will come together for the only high-level one-day summit where they'll discuss and debate the current state of buying digital and how they can thrive in today's fragmented media economy. Join us for this one of a kind meeting of the brightest minds in digital media.
Attendees Include: BBDO, OMD, Starcom Worldwide, Initiative, Saatchi LA, AKQA, MEA Digital, Horizon Media Inc, NBCU, AT&T, Google, Pandora, OMD Airwave, AOL, CBS, Hulu, Match
What People Are Saying About Digiday:
"Digiday continues to produce the highest quality content events coupled with opportunities to engage business peers and clients. The topics are timely, smart and actionable. The organizers are world-class and could not be more pleasant to work alongside. Kudos. Keep up the great work."
- Lana McGilvray, VP, Marketing, PulsePoint
"Digiday produces the best events in media and they just keep getting better."
- Eric Litman, CEO, Medialets
“We were able to put together a fantastic report about the future of digital spending due, in large part, to your information.”
- Craig Knowlton, MRM Worldwide
“Digiday is really earning a positive reputation in the marketplace - congrats!”
- Terence Kawaja, CEO, LUMA Partners
"The folks at Digiday know what they are doing when it comes to venue, speakers, topics, and audience. It was the fine mix of relevant topics and relaxed atmosphere that made this show particularly memorable. We are already looking forward to the next event."
- Jesse Poppick, VP of Business Development, Ad-Juster
